Safehands Security Services
Project Overview
Safehands Security Services is a licensed security company based in Plympton, Adelaide, offering security guards, mobile patrols, event and party security, CCTV and alarm installation, access control, cash-in-transit and corporate risk advisory across Adelaide and surrounding areas.
The goal was to make the business visible in Google for the high-intent searches local customers use when they need a security provider, and to turn that visibility into enquiries. Over the last 12 months the website earned 504K search impressions and 2.3K organic clicks, and across the last 16 months 648K impressions and 2.78K clicks.
Results at a Glance
- 2.3K organic clicks and 504K impressions over 12 months (Google Search Console)
- 2.78K clicks and 648K impressions over 16 months
- Impressions across a wide spread of security, guarding, CCTV and event-security searches
- Average position of 32 across the whole keyword set, with a large base of terms still moving up
Services Used
- SEO – Search Engine Optimization
- Local SEO
- Content Strategy
Proposed Solution
A security company wins work in a crowded local market, so the strategy combined local and service-level SEO. Each core service (security guards, mobile patrols, event security, CCTV and alarms, cash-in-transit, risk assessments) needed its own page targeting the way customers search, backed by location relevance for the Adelaide CBD, North Adelaide, Glenelg, Port Adelaide, Norwood, Mawson Lakes and Marion.
Execution
On-page and content:
- Mapped keywords to individual service pages and optimised titles, headings and descriptions.
- Built out service and suburb-focused content around the licensed, 24/7, tailored-plan positioning of the business.
- Added clear calls to action around the free consultation offer.
Local and technical:
- Strengthened local signals through the Google Business Profile and consistent business details.
- Improved site structure and internal linking so priority services are easy to crawl.
- Tracked impressions, clicks and positions monthly in Google Search Console to decide what to improve next.
