InnerSpace

Project Overview

InnerSpace (innerspace.pk) is a Pakistan-based website for which I handled search engine optimisation. The aim was to build steady organic visibility so the right customers find the site on Google without relying on paid traffic.

In the last 28 days the site earned 276 clicks from 2.95K impressions. That is a 9.4% click-through rate at an average position of 8.4, which puts the site on the first page of Google for the searches it appears in.

Results at a Glance

• 276 organic clicks in 28 days
• 2.95K impressions in 28 days
• 9.4% average click-through rate
• Average position of 8.4 (first page of Google)

Services Used

• SEO – Search Engine Optimization
• On-page SEO
• Content Strategy

Proposed Solution

The plan focused on relevance and click-through: target the searches that match what the site offers, make sure each page answers them clearly, and write titles and descriptions that earn the click once the page ranks.

Execution

• Researched keywords and matched them to specific pages.
• Optimised titles, headings, descriptions and product or page content.
• Set up structured data so the site is eligible for rich results in Google.
• Monitored clicks, impressions, CTR and position in Google Search Console and refined pages based on the data.